Local economic profile

South Northamptonshire is a mainly rural district, covering an area of approximately 634 km2 (26.8 per cent of the area of the county). It is made up of 96 villages, two historic market towns (Brackley and Towcester) and 78 parishes.


South Northamptonshire has a growing population of approximately 85,189 people, which is projected to increase to 94,304 by 2021.

Brackley has a population of approximately 13,018 and Towcester a population of approximately 9,252. They are home to 26.1 per cent of the district’s population.


Compared to the regional and national average, the employment rate in South Northamptonshire is high (80.4 per cent of 16 to 64 year olds are in occupation). Figures have consistently shown that the district has a lower percentage of young people claiming Job Seekers Allowance than the regional and national average.

State of the district’s economy

In July 2016 we adopted a new Economic Growth Strategy. This has been developed within the context of our priorities as set out in the Business Plan and incorporates the Five Year Business Strategy priorities which are to:

  • Serve
  • Protect
  • Grow